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How to Launch a Product | (Neil Patel's Insider Marketing Secrets)

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How do you plan a successful product launch and grow your online business? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Today is another episode of Q&A Thursdays. We're here to answer your questions. If you have one, leave a comment below, and we may answer it in next week's episode. So Adam, what's this week's question? This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process? The first thing you need to know when you're doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi. Kajabi allows you to deliver a course to people once they buy. Click Funnels allows you to optimize the funnels so you can get more purchases and sales. Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time. Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch. Use Click Funnels to create a video talking about your product, the price points, what they're going to get for it, and you can just create a script. Create a little quick intro video on Click Funnels. You can do this on your iPhone. You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I'm going to show you 11 secrets on how to grow your YouTube channel. Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour. The first 30 minutes you're going to educate them on all these cool crazy YouTube tactics. Don't charge for it. Just give away all the information for free. After you do that, you said, hey, now that you've learned everything, do you want to hear a simpler way to grow your YouTube channel? I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don't have to take seven, eight months to get results and you could get results in three months? Usually, people say yes. Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you're going to charge five figures. You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price. Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels. You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar. Once you've completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads. The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive. Do a joint webinar with them. They'll push your product, and you can generate sales. ConvertKit does a wonderful job of this. Their revenue figures are public. They're doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches. Another product launch tip is to contact all of the people who clicked on your check out page but didn't buy. You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You'll notice it will be your highest converting ad campaign. That's what we did. It has worked amazingly well. It still works. If you have questions about how to create a product launch, leave a comment below. We'll help you with your product launches. I'll be there, I'll respond to every single one. As always, if you have a question that you'd like to have answered in a Q&A Thursday video, leave a question below in the comments. I look forward to seeing you guys next week.
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Text Comments (123)
lefteris1976 (3 months ago)
Hi Neil, you are without a doubt the most respected online marketer out there and in my eyes not only is your knowledge and expertise unparalleled, but also the manner in which you communicate is so measured, mature and serious that you naturally command respect and attention from all your viewers, you are amazing. Thank you so much for all your work. What is the best way for my small hotel to increase direct bookings on our website. We are based in a tourist resort in Cyprus (Mediterranean island). Thank you
Neil Patel (3 months ago)
You are very welcome!!
Nikita Kulkarni (4 months ago)
Hi Neil, would you recommend launching product on affiliate program websites? Like jvzoo / clickbank during initial stages of business?
Nikita Kulkarni (4 months ago)
+Neil Patel thank you Neil for your quick response.
Neil Patel (4 months ago)
It could be worth testing.
Lubna Satkut (6 months ago)
How to start shopify store..??
Lubna Satkut (6 months ago)
+Neil Patel helmet.. target audiences male age 19-45..
Neil Patel (6 months ago)
Figure out a niche you are passionate about that you would like to pursue first.
G Cast (8 months ago)
Thanks for all the info you provide! My wife does professional organizing. Now we're working on an online course to help people organize their own homes without having to pay someone. All the knowledge you've provided helped us up line up a perfect path to launching the course.
Neil Patel (8 months ago)
You are very welcome!
Hustle&GO (8 months ago)
How does a digital product launch differs from a physical product launch?
Neil Patel (8 months ago)
Digital is all online ;)
Mattie Paul (9 months ago)
Hi there Neil. Thank you for the phenomenal insight from your video. Absolutely creative and current. I have a two part question; 1. I’m self publishing a Book on Identity Theft, called Simplified Identity Theft: Cyber Security Solutions Made Simple I have created a platform for webinars and a website. What are some strategies would you do launch this product and do Education Webinars around this topic? 2. What would it take to partner with you similar to convert kit? You’re a brilliant and successful in this arena and I believe my product is extremely relevant. I want to respect your YouTube video and thread, how can I share my site with you and connect to discuss.
Neil Patel (9 months ago)
1. I would test different webinars and sales funnels to see what works best for your particular audience. 2. If I had more time to help I would but since I am in the process of building a new SEO tool at the moment my entire focus is there
crazy pubg (9 months ago)
How to start my business without money. And for than what can I do
Neil Patel (9 months ago)
Find a niche you want to pursue that you are passionate about
indo vies (10 months ago)
hi niels great video!! what about dropshipping strategy scaling in facebook ads and when to stop doing it? is it still good business model??
Neil Patel (10 months ago)
It can work
bancho gaming (10 months ago)
Superb.... Sir amazing
Neil Patel (10 months ago)
Thanks!
J-Music (11 months ago)
Hey Neil, Im curious to get your perspective on Jeff Walkers Product Launch Formula VS Webinars. Which one converts better these days? Thanks for all you insight. Joel
Neil Patel (11 months ago)
Too many factors to say one works better than the other. It really depends on each product/market.
Hassan Ali (11 months ago)
Hey Neil, great video as always. I just wanted to ask what are your thoughts on Solo ads traffic, are they any good? I've seen alot of hype on this type of traffic online.
Neil Patel (11 months ago)
I don't have any personal experience with them
NITIN MEVADA (1 year ago)
This is Great, I observed that most of your tips are related to software/ coaching/ Saas kind of sales. What's about E-commerce store launch? Would you please share some tips on how to launch e-commerce store successfully?
Neil Patel (1 year ago)
Thanks for the suggestion :)
Just Genetics (1 year ago)
Hi Neil, With so many options on ecommerce sites these days, what would be the pro/cons of shopify, wordpress(woo commerce), big commerce, 3Dcart ETC? Which would be the choice for a physical product sale? Thanks David Gorton
Raghav Bhardwaj (1 year ago)
Hi Neil. Is it essential to create self profile only on upwork? As I have tried it twice but not get approved by upwork team. Pls suggest me other options. Thank you
Raghav Bhardwaj (1 year ago)
Although I am a Human Resources professional but I also wanted to learn and enhance my skills in Digital Marketing as a freelancer especially in SEO & Content Writing and later on other areas also. Pls suggest me from where to start, as I am a beginner in this.. Awaiting for your valuable response. Regards Raghav Bhardwaj
Raghav Bhardwaj (1 year ago)
Thank you for your valuable suggestions..
Neil Patel (1 year ago)
You can try other sites, such as Fiverr
Customer Support (1 year ago)
Blog, facebook post, add twitter post, Quora questions after posting it as a bargain traffic that does not affect how much you want me to do.
TheLove99999 (6 months ago)
​Neil, so do you suggest using these other websites like 'Click Funnels', instead of our own websites to deliver the content to people? I don't understand what these websites do precisely?
Neil Patel (1 year ago)
I'm not sure I understand your question.
Tonester's Tips (1 year ago)
Another great video Neil. I've started really getting into your videos lately. Some greate advice. Thanks for contributing.
Neil Patel (1 year ago)
You're very welcome, and thanks for watching my videos! I appreciate it!
Raj shekhar (1 year ago)
Hey Neil, always gained knowledge with your videos. Worked a lot for me. Can you please help me with digital marketing for real estate in India. Will be grateful. THANKS
Neil Patel (1 year ago)
Thanks Raj! Do you have a specific question about DM for Indian real estate? What are you struggling with?
RuchiSinghTalks (1 year ago)
Thanks Neil. Your video's are helpful. Is it important to be on all the big platforms or should a beginner just focus on one platform??
Neil Patel (1 year ago)
I'm glad to hear it!
RuchiSinghTalks (1 year ago)
Thanks so much for replying back. Just starting out and sometimes all the SEO stuff overwhelms me. Your videos help.
Neil Patel (1 year ago)
I don't think there's anything wrong with starting with one platform, then working your way up as you get comfortable. That way, you don't split your focus. Good luck!
md kafilur Raheman (1 year ago)
Hey Neil I want your webinar.can you plz provide it to me?
Neil Patel (1 year ago)
I'm not running one right now, but keep checking back at NeilPatel.com!
Anurag Batra (1 year ago)
Sir i have qustion :- sir i own a tech blog can you tell me harms on seo if i write post related to multiple languages
Neil Patel (1 year ago)
Oh, sorry for the misunderstanding! I would change up the wording if you're writing separate posts about similar topics so you don't get dinged for duplicate content.
Anurag Batra (1 year ago)
Neil Patel sir i want to ask about writting resources on diffrent programming languages
Neil Patel (1 year ago)
No, translating a post won't hurt your SEO. :-)
Arun K. Maharana (1 year ago)
"How do you send an email to your audience to let them know about your product launch?" "Does it have to be big...putting out majority of the details about your product in it and then directing them to your landing page?" Or "Should it be small and simple, directing them to your landing page?" I have seen a lot of people debating on this particular question over the internet... I regularly get your emails... usually they are short and up to the point... but what should a person do if he/she is launching a product?
Neil Patel (1 year ago)
I would test different formats to see what resonates with your audience. There's rarely a one-size-fits-all solution. And thanks for subscribing!
Ankit Ghosh (1 year ago)
Hey Neil, I just launched my agency which provide services on web technologies and content optimization also we are writing our own e books and plan to sell them. Can you guide how to make sure people visit our site and convert as our customer?
Neil Patel (1 year ago)
I would make sure you're building your email list and growing your following on social. The more brand exposure you get, the better. Best of luck Ankit!
Radoslav Georgiev (1 year ago)
Hi Neil, great content again. I wanted to ask you about backlinks in difficult niches such as casino and gambling. What`s your opinion?
Radoslav Georgiev (1 year ago)
Thanks, we are really focused on high quality content (as we are affiliates) and because of that we rank really well. We do have backlinks, but compared with our major competitors we have times fewer than they do, but they are really individually picked so we have strong rankings and sometimes beat older sites with more backlinks. The issue is that there are plenty of gray and black hat techniques so we are forced to replicate some of them or we will simply go out of business.
Neil Patel (1 year ago)
It's important to be cautious. Some people won't want to link to a site that offers gambling or that talks about gambling, so your work is a little harder. I recommend sticking within the niche as much as possible.
Neil, I love watching your videos. You must be Indian but you were born in London. Are you from Gujarat? If yes, then Kem Cho? 😊
Neil Patel (1 year ago)
Thanks Antariksh! And yes, I'm Indian by heritage.
Sanam Dhar (1 year ago)
Hey Neil, I blog about tech news and updates on my website .What kind of product should I launch? I need advice and suggestions.
Sanam Dhar (1 year ago)
Hey neil , I thought of a topic of how to create a free website and earn money from it. But i am thinking should i charge for ebook for give it for free as it is my first time selling product. What you suggest?
Neil Patel (1 year ago)
Choose a topic on which you're an authority, then build a course to teach people what you know :-)
Sanam Dhar (1 year ago)
What online course should I choose to sell?
Sanam Dhar (1 year ago)
Thanks
Neil Patel (1 year ago)
You might consider an informational product, such as an e-book or online course.
Kettlebell fever (1 year ago)
great
Neil Patel (1 year ago)
:-)
Pirate programmer (1 year ago)
next video on fiverr seo plz neli
Neil Patel (1 year ago)
I'll definitely consider it!
Kiran Patil (1 year ago)
I want to be an entrepreneur? What I do for it?
Neil Patel (1 year ago)
That's a pretty broad question! Do you have a more specific query I can help you with?
Kevin Murray (1 year ago)
Good day Mr. Patel. I'm sure you've been asked this question several times before but as a new subscriber to your channel I haven't heard the answer as of yet. So my question is who or where would you advice someone hunrgy, committed and dedicated to learning to start and grow a Facebook / social media Advertising company go to learn without wasting time on those that trying selling courses not knowing what they are teaching? I'm having a hard time finding a place to start with so much people out there trying to sell a course. I would just like your opinion as I look up to you and take all you speak as jewels of wisdom. Thank you in advance and keep up your great work.
Vesta (1 year ago)
:bangbang::heart_eyes:
Neil Patel (1 year ago)
:-)
Manav Singh (1 year ago)
Amazing. Thank you Neil. This was much needed.
Neil Patel (1 year ago)
No problem!
Vishal Kangane (1 year ago)
Hi Neil, Really good video content. Pls, help me in my query- In today's world, does Info Product launches work and do they (Info Products) help is generating money? If yes, then how to start and from where to start?
Vishal Kangane (1 year ago)
Neil Patel I'm waiting for your reply. Pls share new video on this topic
Vishal Kangane (1 year ago)
Neil Patel I can see so many guys are launching an info product and sell it around $7 and more. Frankly, I really want to understand info product launch eco system and want to launch my own info product. Also, at the same time how I can motivate other affiliates to promote my info product? Pls release video ASAP
Neil Patel (1 year ago)
That's a pretty detailed question. Maybe I can get to that in a future video :-)
shivam J (1 year ago)
How to create organic and healthy back links?
Neil Patel (1 year ago)
This resource should help: https://neilpatel.com/blog/build-high-quality-backlinks/
Abhishek Gupta (1 year ago)
Pls suggest sir Should I start a web development company or not ?
Neil Patel (1 year ago)
You should if that's what you're passionate about
Marcelo Henrique (1 year ago)
im doind my launch here in brazil and i need HELP. I did 1 in the last week(seed launch) and i convert ZERO of 1130 leads. PS]: 80 participate of my webinar. WHATS NEXT?
Manav Singh (1 year ago)
Marcelo Henrique what was your product?? Your product should fit well in the market. Tossing out any product without doing audience research and without demand,will not work.
vignesh K S (1 year ago)
Hi Niel, How can I GROW my blog to 6 Figure income!
Neil Patel (1 year ago)
Just keep hustling!
Amazing Stuff.... Loved It. I own Jeff Walker Product Launch Formula and what you just told is precisely to the point & Perfect
Neil Patel (1 year ago)
Thanks!
John Burns (1 year ago)
yo real quick. I would appreciate it if you could explain how to find and sell Shopify products.
Neil Patel (1 year ago)
Unfortunately, there's no real quick answer to that. I'll try to cover Shopify in future videos and articles :-)
MAK MEDIA (1 year ago)
Hey, Neil, you should have provided examples of some other Products like Whey Protein or any such.
Neil Patel (1 year ago)
Thanks for the tip!
the life (1 year ago)
Hlo neil you make helpful video for us. I salute you for your help. Plzz make video for how i make my IT COMPANY billion dollar business
News Superfast (1 year ago)
Hey Neil, that was an amazing video. Can you please make a video about how to promote and scale a newly launched online tool. Thanks...
Neil Patel (1 year ago)
I'll put that on the list for future videos!
Jonathan Sanders (1 year ago)
I love you Neil lol. Mind blowing video. Thanks for sharing.
Neil Patel (1 year ago)
You're very welcome!
Jaydatta Nikalje (1 year ago)
What a genius, Neil! I love your strategies.
Neil Patel (1 year ago)
Thanks!
chirag artani (1 year ago)
Hello, Neil ! I have question, Suppose someone is ranked for any keyword his position is 1st. and I want to beat his website I have more expensive Hosting, server, More and High quality Backlinks, more optimized content. but my website is Not old, & competitor website is very old. still I'm not ranking For that keyword. i have 19X More than High quality Backlinks and my content is Fully optimized for that Keyword and I'm sharing everything, More than to competitor website, so I want to know about How I can beat ?
Road To Forbes (1 year ago)
How to know if my idea is worth it or not?
Red-One DZ (1 year ago)
awesome video neil, i really loved it ! hey i have a question: what do you think about using banners to promote my products from my shopify store? and is there some good tricks to find good websites related to my niche to make the promotion ? thanks in advance :)
Pratyush Chaurasia (1 year ago)
Great
Indiatecinfo (1 year ago)
Wao......another Aswme video.sir
Pharma care (1 year ago)
How to make backlinks
Pharma care (1 year ago)
RVKTech thanks
Pharma care (1 year ago)
what is infographic method
Vishnu Moorthy (1 year ago)
Hello Neil, I got a question regarding "on page SEO". Basically, I am planning to compile a list of 100 weight loss friendly foods and trying to make it as a blog post. Now, in that blog post there will be repeated words or names of nutrients for all those 100 weight loss friendly foods. Example, if I mention the nutrient name or word "Protein" = 25 grams in Chicken, I will repeat the same word "Protein" for all the 100 foods to make my blog post readers aware of how many grams of protein is available in each and every food.. As how the word "Protein" will be repeated 100 times for all the foods in the list, the same way, the words of other nutrients named "Vitamins" "Minerals" and more will also be repeated 100 times for all the foods in the list. So, if I do this way, will Google see these repeated words as "keyword spamming" or "Annoying" in nature and ban my blog post? I hope you can understand my question Neil.
Deepak Prajapati (1 year ago)
Sir you launch a seo course
Pratyush Chaurasia (1 year ago)
Deepak Prajapati He Also Have Course Just Checkout SEO Summit with Neil Patel
Okey Ravi (1 year ago)
Hey Neils, again an amazing Video, Can u please give some ideas about negative backlinks in your next videos. Please also tell how to be safe from it. One more question I have in My mind, Does PBN (private blog networks) still works? Thanks a lot
AR Razzak10 (1 year ago)
Wow cool work bro
Neil Patel (1 year ago)
Thanks!
Dipak Vadhadiya (1 year ago)
Thank You So Much both of you...
Neil Patel (1 year ago)
You're very welcome!
Dhaval Makadia (1 year ago)
good question! Dipak
Bhagyesh Patel (1 year ago)
Thank You Neil PATEL & Team.
Neil Patel (1 year ago)
No problem!
Saurabh Darade (1 year ago)
Haha you did so many videos in 1 days and uploading day by day 😃
Neil Patel (1 year ago)
That's how I roll!
Saurabh Darade (1 year ago)
Daniel Mehari nonsense first learn how to talk with someone, don't abuse people here
Daniel Mehari (1 year ago)
God sake! shut up and learn. let alone one day why not in less than an hour?? does it matter?
Suraj Paul (1 year ago)
Saurabh Darade .... Nothing matters.. . sharing knowledge = knowledge ..no matter how can he...

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