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Today is another episode of Q&A Thursdays. We're here to answer your questions. If you have one, leave a comment below, and we may answer it in next week's episode. So Adam, what's this week's question?
This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?
The first thing you need to know when you're doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.
Kajabi allows you to deliver a course to people once they buy.
Click Funnels allows you to optimize the funnels so you can get more purchases and sales.
Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.
Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.
Use Click Funnels to create a video talking about your product, the price points, what they're going to get for it, and you can just create a script.
Create a little quick intro video on Click Funnels. You can do this on your iPhone.
You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I'm going to show you 11 secrets on how to grow your YouTube channel.
Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.
The first 30 minutes you're going to educate them on all these cool crazy YouTube tactics. Don't charge for it. Just give away all the information for free.
After you do that, you said, hey, now that you've learned everything, do you want to hear a simpler way to grow your YouTube channel?
I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don't have to take seven, eight months to get results and you could get results in three months?
Usually, people say yes.
Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you're going to charge five figures.
You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.
Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.
You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.
Once you've completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.
The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.
Do a joint webinar with them. They'll push your product, and you can generate sales.
ConvertKit does a wonderful job of this. Their revenue figures are public. They're doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.
Another product launch tip is to contact all of the people who clicked on your check out page but didn't buy.
You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You'll notice it will be your highest converting ad campaign. That's what we did. It has worked amazingly well. It still works.
If you have questions about how to create a product launch, leave a comment below.
We'll help you with your product launches. I'll be there, I'll respond to every single one.
As always, if you have a question that you'd like to have answered in a Q&A Thursday video, leave a question below in the comments.
I look forward to seeing you guys next week.
Hi Neil, you are without a doubt the most respected online marketer out there and in my eyes not only is your knowledge and expertise unparalleled, but also the manner in which you communicate is so measured, mature and serious that you naturally command respect and attention from all your viewers, you are amazing. Thank you so much for all your work.
What is the best way for my small hotel to increase direct bookings on our website. We are based in a tourist resort in Cyprus (Mediterranean island). Thank you
Thanks for all the info you provide! My wife does professional organizing. Now we're working on an online course to help people organize their own homes without having to pay someone. All the knowledge you've provided helped us up line up a perfect path to launching the course.
Hi there Neil. Thank you for the phenomenal insight from your video. Absolutely creative and current. I have a two part question;
1. I’m self publishing a Book on Identity Theft, called Simplified Identity Theft: Cyber Security Solutions Made Simple
I have created a platform for webinars and a website. What are some strategies would you do launch this product and do Education Webinars around this topic?
2. What would it take to partner with you similar to convert kit? You’re a brilliant and successful in this arena and I believe my product is extremely relevant. I want to respect your YouTube video and thread, how can I share my site with you and connect to discuss.
1. I would test different webinars and sales funnels to see what works best for your particular audience.
2. If I had more time to help I would but since I am in the process of building a new SEO tool at the moment my entire focus is there
This is Great, I observed that most of your tips are related to software/ coaching/ Saas kind of sales. What's about E-commerce store launch? Would you please share some tips on how to launch e-commerce store successfully?
With so many options on ecommerce sites these days, what would be the pro/cons of shopify, wordpress(woo commerce), big commerce, 3Dcart ETC? Which would be the choice for a physical product sale?
Although I am a Human Resources professional but I also wanted to learn and enhance my skills in Digital Marketing as a freelancer especially in SEO & Content Writing and later on other areas also. Pls suggest me from where to start, as I am a beginner in this.. Awaiting for your valuable response.
"How do you send an email to your audience to let them know about your product launch?"
"Does it have to be big...putting out majority of the details about your product in it and then directing them to your landing page?"
"Should it be small and simple, directing them to your landing page?"
I have seen a lot of people debating on this particular question over the internet...
I regularly get your emails... usually they are short and up to the point... but what should a person do if he/she is launching a product?
I just launched my agency which provide services on web technologies and content optimization also we are writing our own e books and plan to sell them. Can you guide how to make sure people visit our site and convert as our customer?
Thanks, we are really focused on high quality content (as we are affiliates) and because of that we rank really well. We do have backlinks, but compared with our major competitors we have times fewer than they do, but they are really individually picked so we have strong rankings and sometimes beat older sites with more backlinks. The issue is that there are plenty of gray and black hat techniques so we are forced to replicate some of them or we will simply go out of business.
It's important to be cautious. Some people won't want to link to a site that offers gambling or that talks about gambling, so your work is a little harder. I recommend sticking within the niche as much as possible.
Hey neil , I thought of a topic of how to create a free website and earn money from it. But i am thinking should i charge for ebook for give it for free as it is my first time selling product. What you suggest?
Good day Mr. Patel. I'm sure you've been asked this question several times before but as a new subscriber to your channel I haven't heard the answer as of yet. So my question is who or where would you advice someone hunrgy, committed and dedicated to learning to start and grow a Facebook / social media Advertising company go to learn without wasting time on those that trying selling courses not knowing what they are teaching? I'm having a hard time finding a place to start with so much people out there trying to sell a course. I would just like your opinion as I look up to you and take all you speak as jewels of wisdom. Thank you in advance and keep up your great work.
Really good video content. Pls, help me in my query-
In today's world, does Info Product launches work and do they (Info Products) help is generating money? If yes, then how to start and from where to start?
Neil Patel I can see so many guys are launching an info product and sell it around $7 and more.
Frankly, I really want to understand info product launch eco system and want to launch my own info product. Also, at the same time how I can motivate other affiliates to promote my info product?
Pls release video ASAP
Hello, Neil !
I have question,
Suppose someone is ranked for any keyword his position is 1st. and I want to beat his website I have more expensive Hosting, server, More and High quality Backlinks, more optimized content.
but my website is Not old, & competitor website is very old.
still I'm not ranking For that keyword. i have 19X More than High quality Backlinks and my content is Fully optimized for that Keyword and I'm sharing everything, More than to competitor website, so I want to know about How I can beat ?
awesome video neil, i really loved it ! hey i have a question: what do you think about using banners to promote my products from my shopify store? and is there some good tricks to find good websites related to my niche to make the promotion ? thanks in advance :)
Hello Neil, I got a question regarding "on page SEO". Basically, I am planning to compile a list of 100 weight loss friendly foods and trying to make it as a blog post. Now, in that blog post there will be repeated words or names of nutrients for all those 100 weight loss friendly foods. Example, if I mention the nutrient name or word "Protein" = 25 grams in Chicken, I will repeat the same word "Protein" for all the 100 foods to make my blog post readers aware of how many grams of protein is available in each and every food.. As how the word "Protein" will be repeated 100 times for all the foods in the list, the same way, the words of other nutrients named "Vitamins" "Minerals" and more will also be repeated 100 times for all the foods in the list. So, if I do this way, will Google see these repeated words as "keyword spamming" or "Annoying" in nature and ban my blog post? I hope you can understand my question Neil.
Hey Neils, again an amazing Video, Can u please give some ideas about negative backlinks in your next videos. Please also tell how to be safe from it. One more question I have in My mind, Does PBN (private blog networks) still works? Thanks a lot
For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century. However, employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry’s many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain . However, by any measure, the industry accounts for a significant share of world economic output.
The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.