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Today we are talking about some of the common fears some people might have when starting a new clothing brand.
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My fear or doubt is that I don't know if 'print on demand' is the solution, I want a clothing brand for years but I don't like the idea to buy an large amount of blanc shirts / printer and hope for the best, is 'print on demand' a good solution?
Good info Charley, but for my been disable and get some equipment to start a project , spent many hours doing samples and still not able to convince my love ones to join my journey sucks...Fear to fail should be a good topic...
My fears are start up costs, I just waisted $17k on a printer that has to high of a learning curve at the moment and won't even fit inside of my house so live and learn but now I'm working on getting something else to print my stuff, limited in size and color but it's more or less about the designs I'd say. Also worried about having to many designs or not filling a niche as I'd like to be a brand that can cater towards everyone if possible, something recognizable that anyone can wear or would want to wear. Another concern of mine is the marketing aspect of starting a tshirt brand, how do you find customers? I've got a Facebook page and Instagram going so there's that and I mean I've got a following to some degree but there just following, what's to say they'll actually purchase anything once I'm up and running. My idea though is to start making my designs to wear myself just because I like a lot of them but to also show off to people and having some contests of "get me these many fans within this time period I'll send you out a shirt" that's a marketing idea I've got. Otherwise in general there's a lot to worry about, sometimes you've just got to jump in and take the plunge and learn from your mistakes and achievements both, might be pleasantly surprised at the outcome. My hope anyhow lol. By the way speaking of name brands, can I get your opinion on my brand name? I think it's unique and modern and catchy and my fans seems to like it lol.
Hey charley Bella+ canvas denied my application to create a wholesale account so how do I go about getting their shirts? I have a resale cert and a website so I don’t know why they declined me but I like some of their styles.
I have started many businesses, and most have failed, I will say that over the last 20 years I have learned to enjoy more of the process rather the success. This may not make sense to most but it is the cold hard truth and reality. Enjoy the learning process and the pain will be not as bad.
Fear of failure or people rejecting your brand is something you will have to accept and learn to work past or it will keep you from your other projects and dream. Jump in with two feet and just do it. The lessons will be worth it in the long run.
My fear was always that i won't execute enough, so i was afraid of failing, but you got to change your mindset, and do one thing at a time. Exclude negative thinking, and people, and listen to your instinct, and advises of others who made it.
hey Charley, I would say my biggest fear is of choosing the garment sizes and colors.. besides the brand. As right now I will go with white label 100% organic cotton brands but not Bella+Canvas as they suck on the part between neck and shoulders.. dislike how they sew it :)). So my question would be.. how many colors did you pick for your brand.. like black.. white.. grey.. etc and what about the sizes.. for men vs. women vs. kids if you'll have that line as well?
For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century. However, employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry’s many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain . However, by any measure, the industry accounts for a significant share of world economic output.
The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.