It's a New Year and I'm sure you have grand plans to do all sorts of wonderful things that you've never done before. One of those might be launching your first product.
If it is then today's video is especially for you. This is Part One of a four part video series on launching a product or service throughout this month.
The very first dollars I made in business were from a digital program I launched after running a series of physical workshops on using Social Media for your business.
I launched it by running webinar with a whopping 30 people attending live and I made ONE sale after putting in hours of work turning it all into an online program. But man was that one sale exciting to get that!
I went on to to make over $1500 during that launch, and then launched my first eBook and later a high-end mastermind and coaching program for women entrepreneurs with Natalie MacNeil that made us US$40,000 during our first launch (more than the entire year's salary I made in my first ever job).
Last year I launched, not only my Suitcase Entrepreneur book but 4 other digital products as well as The Highflyer Club! http://suitcaseentrepreneur.com/highflyerclub/apply
With EVERY single launch I've learned so much about what you should and shouldn't do that actually works. The key part I've found, is always in the planning. That's what this video is all about.
In this video, you'll learn:
Why planning is so important to your product launch
Why shipping it will ensure you actually launch!
Two critical questions you need to answer before you even get started
Types of products you can launch and resources you'll need
Phase One - Planning
As the saying goes, "If you fail to plan, you plan to fail." And in the case of product launches it's very true. One of the most important parts of the planning phase is that you...
Commit to ship.
If you love Seth Godin like I do, you've heard him talk a lot about shipping your product --even with flaws. You can't wait until it's perfect. You'll never launch!
The problem for most people is that they have a ton of ideas but don't actually get them out the door. But here's the thing: There is always going to be something you could have done better, and you will do it better the next time.
So when you're planning, set a date and STICK TO IT. Commit to ship. If you have trouble staying on task, ask for some help. Hire a coach or launch strategist, or join a Mastermind to keep you on track and support you along the way.
As always, Natalie is delivering LOADS of actionable information and WOW - in well under three minutes! Who else can do THAT?! Bravo, Natalie. Thank you so much for these fab tips and for all the superb knowledge you're constantly infusing your tribe with. I definitely drink the Suitcase Entrepreneur *juice*. Happy New Year, dear! XO
Haha, I need to get better at planning so it was quite useful. It was a bit noisy in the background but I can live with that. I'm not much for "perfect" anyway, it's better to get things done and ship it!
For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century. However, employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry’s many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain . However, by any measure, the industry accounts for a significant share of world economic output.
The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.